Sweepstakes: points, qualification, and the winner draw

A Sweepstakes gives creators weighted chances to win the configured reward. You can draw one winner or several. More qualifying points increase the chance of winning; the creator with the highest score is not guaranteed to win.

Configure points and reward

Set the available point rules for GMV, views, and posts, including the number of points per unit. Contributions from the configured rules add together.

Example: with one point per dollar of qualifying GMV and ten points per qualifying post, $200 GMV and three posts produce 230 points. A rule awarding points per view uses individual views as its unit; read the rule's label rather than assuming a per-1,000 rate from a views race.

Configure the winner's reward as cash, prizes, or both where offered. The campaign's products, dates, and counted-content settings still determine which activity contributes. Do not assume all LIVE or account-wide activity contributes merely because a GMV rule exists.

Optional rule combinations and validation

Use one or more point rules. Each rule needs a metric and a positive points-per-unit amount. The builder rejects duplicate rules for the same metric; change the existing GMV rule rather than adding another GMV rule to double its weight.

You can combine GMV, views, and posts, or use only the metric(s) you want. Omitted metrics add no points. A points-per-unit amount of zero is not a valid enabled rule; remove that rule instead. The draw still has one reward package, rather than one reward for every point-rule row.

Minimum GMV to enter the draw

The optional minimum GMV is an eligibility gate. A creator below it receives no draw entries, even if their posts or views would otherwise generate points. Once the creator meets the campaign GMV minimum, their qualifying point rules can contribute.

This is the campaign's tracked qualifying GMV, not the creator's rolling profile GMV. It is distinct from a leaderboard's minimum threshold, whose unit depends on the ranking metric.

Multiple winners

Set Number of winners to draw more than one winner (a whole number from 1 to 25; blank means 1). The draw picks winners one at a time, and each winner leaves the wheel before the next pick, so one creator can't win twice.

Every winner receives the full prize, with their own Pay button and winner notification. For example, 3 winners of a $100 prize means $300 in total. Creators see how many winners will be drawn on the campaign.

Minimum posts to enter the draw

Minimum Posts to Qualify is optional. A creator below it gets no entries until they reach it, and the participants table shows them as Below minimum. If you also set a minimum GMV, creators must meet both.

How the winner is chosen

Campaign completion processing selects and saves the winners from eligible weighted entries. With several winners, the wheel spins once per winner ("Spin for winner 2 of 3"). The wheel reveals that stored result, so other viewers see the same winner. Refreshing the page or another viewer revealing the wheel does not create a new independent prize draw.

If completion processing has not saved a winner yet, the wheel cannot reveal one; repeatedly clicking it does not force a new draw.

The winner still needs the appropriate payout or prize-fulfillment steps. Revealing a name does not itself mean a cash transfer reached the creator's bank.

Why a creator has no entries or no win

Check participation approval, minimum GMV, minimum posts, point-rule units, qualifying products and dates, disqualifications, and sync timing. TikTok can take up to 48 hours to surface newly posted content. A creator with entries can still lose a weighted random draw; entries are chances, not guaranteed payouts.

See Content eligibility and manual submissions and Creator payouts.